When any experienced app development agency is going through the development process, it has to consider some vital aspects of app success, and current post is describing those in beautiful ways.
Today world has more than 5 billion mobile users. Against these, 1.6 million Android apps are available in Google Play Store and 1.5 million iOS apps in Apple Store. It means app market has enough demands of apps in certain categories while some categories are facing stiff competitions.
In such conditions, quality of app plays a detrimental role in app success. To manage app success, top mobile app development companies have to take some vital decisions prior to the beginning of actual app development process.
Therefore, today we will look into those considerations in detail.
If you are not accustomed to app development process, I would like to say that it begins with a business proposal or quote for the project. It is a team of business analysts working first once the nod of approval signed by marketing team and clients. What does this business analysts’ team do?
- It carries market research
- It carries research on business requirements.
- It carries scope research for future needs.
- It carries research on the target audience to know tons of things regarding it.
Let’s check each thing described-above considering vital aspects need to consider before doing actual app development process.
Thorough Market Research
When a client comes with an app idea or just declare some investment in app development as an app entrepreneur, app development companies have to go through app ideation and market research process. During market research, following three things need to consider and make decisions on their options.
- Competitor Analysis.
- App marketing strategies and app development strategy accordingly.
- App development methodologies considering relevant factors.
Competitor analysis provides insight into what your ultimate competitors do with their app development, marketing, and other aspects of app success.
Based on your competitor analysis and business needs, app marketing strategies have formulated in advance to design, and development process can modify accordingly.
Based on app development strategy, budget, and risks associated, app development team decide app development methodology.
Actual Business Requirements
When an app entrepreneur jumps on board to create an app with some monetization goals, business requirement analysis in a void here, but in the case of a business or enterprise app, it proves a vital decision to consider actual business needs by accumulating real data by a business analyst team.
It is because mere assumptions are lead to app failure and each business or organization is unique so have unique needs for an app.
Target Audience Research
If you don’t know anything about end-users of your app, how can target them? You need to develop user persona by collecting main characteristics of your app user-base, such as demography, geography, likes, dislikes, various app usage preferences, relevancy to app goals, and much more needed in the development of user persona.
App development team has to decide features and functionality for the app. Based on it developers decide module development and service integration through APIs. These estimations become the base of project proposal preparation.
The ultimate benefits of defining scopes of the project are that it saves the project from scope creeps and keep development on the track.
We have seen the common requirements and decision-making process for any software product, be it a standalone application for desktops, websites/web applications, or mobile applications with the integration of the latest technologies.
Now, we will focus on vital decisions, which are needed to be taken before mobile application development process.
Mobile OS Platform SelectionIf you are going to create the mobile app, you need to choose between:
- Native app development
- Cross-platform or hybrid app development
Hybrid or cross-platform apps have one major benefit, and it is developed for once and deploy everywhere. Thus, those are quick and cost-effective for app development process.Cross-platform app design and development demand the choice of framework and technologies for programming, such as PhoneGap, Titanium, Ionic, Xamarin, and so on.
Native app development demands a significant decision-making process to select native mobile OS platform out of the major choices such as:
- iOS app development.
- Android app development.
- Windows Phone app development.
There are tons of factors to reach a perfect decision for the selection of mobile OS platform, and the most influential factor is your target audience and mobile devices they use.
Based on the OS platform, the development team will allocate skill sets on development technologies, development tools, and infrastructure.
Selection of Back-end
Today most of the mobile app backend are API-driven and hardly custom backend development is required. Therefore, you need not go for customized backend except for some special cases. As a developer, you have to decide whether backend is needed or not and which APIs need to integrate.
Selection of Mobile Analytics
At present, we have a lot of mobile app analytics available in the market with different capacities and functionality. App analytics is essential to get insights regarding how users behave with your app and give clues to improve your app performance with each update and upgrade.
You can use app analytics during development phases as well to improve user experiences, usability, and performance parameters of your app up front.
Selection of Monetization Strategy
Seldom enterprises and big businesses are going to develop apps for their internal as well as external use while often apps have some sort of monetization purposes. There are multiple ways to get revenues out of your app, but those methods mostly fall into three categories of monetization strategies:
- Buying app
- In-app purchases
- Ads in the app
Each monetization strategy is applicable only in own circumstances, and client, as well as developers, should decide first that which monetization strategy they are going to implement. Based on your decision, app development and marketing strategies will modify.
These are a few but significant decisions that we have to take prior to jumping on app development process. These things are vital to deciding the app success in your niche market, cost of the app, time-to-market, and much more things in due course.
If you are eager to know the course of your app development and want to make perfect decisions, an avid consultancy is essential. SysBunny has a team of mobile app development strategies and business analysts who can guide you completely in this regard. Just give them a try and see the differences.